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Capture and Nurture Fraud-Proof Leads with AI Scoring, Sheets Tracking & Multi-Channel Alerts

by Jitesh DugarUpdated: Last update 6 days agoSource: n8n.io
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Getting Started

1. Who's It For

  • Ad agencies needing automated lead capture.
  • Sales teams fighting fraud and scoring leads.
  • B2B SaaS companies nurturing prospects.
  • Marketing pros boosting sales pipelines.

2. How It Works

  • Captures leads via Webhook from forms.
  • Validates emails with Verifi Email node.
  • Checks IP for fraud using IP Lookup.
  • Scores leads (0-100) with Function node.
  • Logs data in Google Sheets.
  • Alerts sales via Slack for high scores.
  • Sends welcome email via Gmail.
  • Tracks email opens for engagement.
  • Follows up after 24 hours if unopened.
  • Updates engagement scores.
  • Generates weekly report (leads, scores, avg.).
  • Emails report to sales head.
  • Offers: fraud-proofing , AI scoring , nurturing , reporting.

3. How to Set Up

  • 1. Link form to Webhook (POST to https://[your-n8n-url]/webhook/lead-capture).
  • 2. Install Verifi Email node (npm install n8n-nodes-verifiemail) on self-hosted n8n.
  • 3. Add credentials: Verifi Email , Slack , Gmail , Google Sheets.
  • 4. Set up Set User Config (e.g., score, channel, email).
  • 5. Adjust Weekly Report cron (default: Mondays 00:00 IST).
  • 6. Test with sample data (e.g., {"email": "[email protected]", "ip": "8.8.8.8"}).

Requirements

  • Self-hosted n8n (for Verifi Email).
  • Credentials: Verifi Email key, Slack token, Gmail , Google Sheets.
  • Node.js and npm for installation.
  • Form to send data to Webhook.

Core Features

  • Fraud Detection : Email and IP validation.
  • Lead Scoring : AI-driven quality assessment.
  • Automated Nurturing : Personalized emails.
  • Real-Time Alerts : Slack notifications.
  • Weekly Reporting : Performance insights.

Use Cases & Applications

  • Sales Teams : Streamline lead follow-ups.
  • Marketing : Enhance campaign tracking.
  • B2B SaaS : Automate prospect nurturing.
  • Agencies : Deliver client-ready reports.

Key Benefits

  • Efficiency : Automates manual tasks.
  • Accuracy : Reduces fraud with validation.
  • Scalability : Handles multiple leads.
  • Insight : Weekly performance data.

Customization Options

  • Adjust scoring in Function node.
  • Edit email templates in Gmail.
  • Add attachments via File node.
  • Change cron schedule.
  • Integrate CRM with HTTP Request.

Important Disclaimers

  • For educational use only.
  • Validate with your risk tolerance.
  • Seek professional advice before use.
  • Account for market volatility.