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Generate Comprehensive ICPs from Websites with GPT and Google Docs

by Simeon PenevUpdated: Last update 9 hours agoSource: n8n.io

Getting Started

Who’s it for

Growth, marketing, sales, and founder teams that want a decision-ready Ideal Customer Profile (ICP) —grounded in their own site content.

How it works / What it does

  • On form submission collects Website URL and Business Name and redirects to Google Drive Folder after the final node.
  • Crawl and Scrape the Website Content - crawls and scrape 20 pages from the website.
  • ICP Creator builds a Markdown ICP with:
    A) Executive Summary
    B) One-Pager ICP
    C) Tiering & Lead Scoring
    D) Demand Gen & ABM Plays
    E) Evidence Log
    F) Section Confidence
    Facts vs. Inferences , confidence scores and tables.
  • Markdown to Google Doc converts Markdown to Google Docs batchUpdate requests. Then this is used in Update a document for updating the empty doc.
  • Create a document + Update a document generate “ICP for <Business Name> in your Drive folder and apply formatting.

How to set up

  1. Add credentials: Firecrawl (Authorization header), OpenAI (Chat), Google Docs OAuth2.
  2. Replace placeholders: {{API_KEY}}, {{google_drive_folder_id}}, {{google_drive_folder_url}}.
  3. Publish and open the Form URL to test.

Requirements

Firecrawl API key • OpenAI API key • Google account with access to the target Drive folder.

Resources

Google OAuth2 Credentials Setup - https://docs.n8n.io/integrations/builtin/credentials/google/oauth-generic/
OpenAI API key - https://docs.n8n.io/integrations/builtin/credentials/openai/
Firecrawl API key - https://take.ms/lGcUp