Automatically Enrich Salesforce Accounts with Web Crawling, LinkedIn Data, GPT

Crawl the web, mine LinkedIn, think with GPT, and auto‑enrich Salesforce—all inside n8n.

🔧 How It Works (High-Level)

1. Listen – Trigger on new Salesforce Accounts.
2. Discover – Crawl the company site (depth-limited) + grab/parse LinkedIn.
3. Distill – GPT (JSON mode) returns a clean insight object + HTML summary.
4. Enrich – Update the Account record in Salesforce automatically.

🛠 Setup Steps (≈15–25 minutes)

1. Import the workflow JSON into n8n.
2. Connect Credentials : Salesforce OAuth2 + OpenAI API key.
3. Tune Settings : Set maxDepth (default = 1), confirm the model (e.g., gpt‑4o).
4. Test with a sample Account to verify crawl + update.
5. Enable Trigger and let it run.

💼 Business Impact

• Zero manual research : Insights appear in Salesforce instantly.
• Consistent data : Unified JSON schema + confidence rating.
• Faster qualification : Reps see services, size, HQ, etc., without leaving SF.
• Scalable & automated: Works 24/7 on every new Account.
• AI-ready outputs : Raw JSON for automations, HTML for dashboards/Lightning.

🌟 Optional Enhancements

• Push insights to Slack/Teams.
• Auto-create tasks if rating < 60 or data missing.
• Archive raw HTML to S3 for audits.