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Automate Sales Outreach & Response Management with GPT-4o, Brevo & NocoDB

by Everviseβ€’Updated: Last update 2 days agoβ€’Source: n8n.io
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πŸ€– AI Sales Agent β€” Fully Automated Email Handling & Lead Scoring System

Automate lead outreach, analyze replies with AI, and keep your CRM always in sync β€” hands-free.

This workflow acts as a 24/7 intelligent sales assistant that not only sends personalized cold emails but also reads and interprets replies , updates your CRM, and even writes contextual responses β€” just like a real sales rep would.
Ideal for founders, growth teams, and agencies who want to automate outreach and follow-ups without losing the human touch.


🧩 What This Workflow Does

πŸ”Ή 1. Smart AI Email Analysis

Every incoming email is parsed and sent to GPT-4o for structured classification:

  • Detects unsubscribe requests , automated replies , or manual responses
  • Extracts intent, sentiment, urgency, and key points
  • Determines the next best action β€” follow-up, escalate, or close

πŸ”Ή 2. Personalized AI Replies

When appropriate, the workflow automatically drafts replies that:

  • Match the sender’s tone and intent
  • Address objections using feel-felt-found logic
  • Suggest the most relevant product or resource
  • Sign off naturally (e.g. β€œSofia from Tech Powered Growth”)

πŸ”Ή 3. Lead Scoring & CRM Sync (NocoDB)

Leads are continuously enriched and scored based on activity:

  • +5 points for interested replies, +2 for clicks, –10 for unsubscribes
  • Status automatically transitions between cold β†’ warm β†’ hot
  • Daily maintenance updates decay inactive leads and schedule re-engagement

πŸ”Ή 4. Engagement Tracking & Insights

The workflow tracks opens, clicks, bounces, spam, and unsubscribes from Brevo (Sendinblue), updating CRM records instantly.
Each day, it generates a performance report with lead distribution, score changes, and actionable recommendations.


βš™οΈ Integrations Used

  • OpenAI GPT-4o-mini β€” intent classification & reply generation
  • Brevo (Sendinblue) β€” email sending & webhook event tracking
  • Gmail β€” real-time incoming replies & outbound responses
  • NocoDB β€” lead management, scoring, and analytics
  • n8n Code Nodes β€” smart logic for scoring, decay, and decision flow

πŸš€ Key Benefits

  • βœ… Save hours of manual email triage and follow-ups
  • πŸ’¬ Maintain human-sounding conversations with prospects
  • πŸ“Š Keep lead data accurate and always up-to-date
  • ⚑ Automatically nurture, score, and re-engage leads
  • πŸ“ˆ Get daily actionable analytics for your sales pipeline

πŸ› οΈ Setup Instructions

  1. Connect your NocoDB , Brevo , Gmail , and OpenAI credentials
  2. Adjust your NocoDB table structure or use the sample schema provided
  3. Set your sender details in the β€œSend Initial Outreach Email” node
  4. Customize the AI response prompt with your brand tone or offer
  5. Turn on the triggers β€” and watch your AI sales assistant go to work

πŸ’‘ Ideal For

  • Solo founders automating outreach
  • B2B agencies handling multiple clients
  • Growth engineers and sales ops teams
  • SaaS companies with inbound or outbound funnels

🧠 Pro Tip

Pair this workflow with your lead scraping or enrichment flow to create a fully autonomous sales system β€” from discovery to closed deal.